FPG AMZN Market Report July 28, 2025

Amazon (AMZN) maintained its bullish trajectory last week, trading around $231.50 as it continued to test resistance levels not seen since mid-2024. A strong series of bullish candles emerged after bouncing from key support at $168.77 earlier this year. Buyers are clearly in control, with price steadily climbing within the upper half of the Bollinger Bands and nearing the resistance zone around $237.72.

On the weekly chart, AMZN formed a consistent bullish structure over the past six weeks, with price action steadily rising above the midline of the Bollinger Bands. The current candle is approaching the upper Bollinger Band, suggesting overextension risk but still confirming bullish momentum. The MACD histogram is rising above the signal line, while the MACD line itself remains in positive territory, showing sustained upward strength.

RSI (14) is at 64.48, moving toward overbought conditions but still within acceptable bullish range. Volume remains relatively stable, showing that the recent rally is not driven by sudden speculative spikes. The combination of momentum buildup and cleaner structure suggests AMZN may soon retest or break above its weekly resistance if the bullish conditions persist.

The market sentiment on AMZN is currently bullish, supported by positive momentum from MACD and RSI. Price is now nearing a critical test at $237.72, which has previously acted as a strong resistance. If this level is broken convincingly, further upside may be expected. However, consolidation or short-term pullback remains possible due to overbought signals nearing on RSI and proximity to the upper Bollinger Band.

Market Observation & Strategy Advice
1. Current Position: AMZN is traded around $231.50, near the top Bollinger Band and just below major resistance, showing a strong bullish continuation phase.
2. Resistance: $237.72 remains a key weekly resistance level; it aligns with the upper band and past rejection zones, making it a crucial breakout point for further upside.
3. Support: $208.17 acts as the nearest weekly support, previously holding strong during April’s retracement and aligning with the midline of the Bollinger Band.
4. MACD Observation: The MACD (12,26,9) is showing strong bullish divergence, with histogram bars expanding and the MACD line holding comfortably above the signal line. RSI Reading: RSI (14) at 64.48 indicates continued bullish pressure, though approaching overbought; a minor pause or rangebound movement could occur before a breakout.
5. Trading Strategy Suggestions:

• Bullish Scenario: Buy on breakout above $237.72 with target toward $250, setting a tight stop-loss below $231.50.
• Pullback Entry: Consider long entries on dips near $208.17 if price rejects resistance and retraces, with confirmation of bullish candlestick formation.
• Risk Management: Watch RSI and MACD convergence signals to manage exits early in case of momentum weakening or false breakout.

Market Performance:
Stocks Last Price % Change
TSLA 316.05 +3.52%
NFLX 1,180.49 −0.02%

Today’s Key Economic Calendar:
UK : CBI Distributive Trades
US: Dallas FED Manufacturing Index